Sandeep K Ruhela

Vice President & Chief Strategy Officer

Sharda Motor Industries, Delhi

●  Facilitation of the rearticulation of the Vison & Mission of the company & communication to the stakeholders

●  Lead the articulation of the long-term planning/ 5 Year Strategy for the company and its cascade into medium-term and annual operating plans

●  Lead the performance review review process and guide adequate course corrections

●  Periodically connect with Customers, Partners & Key stakeholders to map out opportunity & risk.

●  Create strategic framework with threshold for selecting M&A opportunities

●  Lead overall execution on M&A Deals and post-merger integration as well as value realization on all

deals

●  Set up the framework for investing strategic capital in the start-up world, including the governance framework

●  Scan, scout and identify potential investments in start-ups that aligns with the overall interests of the organization

●  Identify and create potential organizational transformation initiatives for technology leverage opportunities, digital interventions, EBIDTA transformation) that can substantially improve the organization’s competitive advantage

Projects:

●  Assessing 1 Acquisition opportunity and closer to acquiring the company within 4 months of joining the new role.

●  Assessing one startup in new tech space for strategic stake.

●  Kicked off Visioing exercise of SMIL’s Vision 2029.

2021-07 –

2024-01

CGM, Head-Strategy, BusPlanning, Digital Trans.

EscortsKubota Limited,Delhi NCR (Part of ~24 Billion Dollars JapaneseMNC)

●  Drive year-over-yearbusiness growth while leading operations,strategic vision, and long-range planning

●  Lead Strategic partnershipsdevelopment like JV, M&A for business growth.

●  Lead key strategic initiatives like digital transformation, business transformation &business integration.

●  Hold annual operating planningexercise with key divisions &sections of the business unit.

●  Analyzemarket trends and competitor activities to create competitive advantages.

●  Reduce operational riskswhile organizing data to forecast performance trends.

●  Communicate business performance, forecasts and strategies to internal leadership &external

stakeholders.

Projects:

●  Supported merger of Escorts Ltd. &Kubota to form Escorts Kubota Limited.

●  Managed post-merger integration of the largest business of the merged entity contributing 80%

turnover. Co-developed brand philosophy, strategy &positioning of merged entities 3 brands &

developed market share growth plan for 2028.

●  Co-developed Global MTBP 2023 of merged entity to drive growth to 25000 Cr Revenue and 4,000 Cr

Ebitda by 2028.

●  Implementing Digital Transformation initiatives in Sales & Marketing with E&Yconsulting &in house team of 8 people.Achieved 13000 units (~780 Cr Revenue) sale through digital sales & driving 23000

(~1300 Cr Revenue) units sale in FY24

● Implementing Sales growth initiative of transforming sales in one of largest segments of the industry for driving delta growth of 3500 units.

2017-01 -

2021-06

General Manager-Strategy, Business Planning & PMO

Escorts Corporate Center, Delhi NCR (10,000 Cr Indian Conglomerate)

●  From Chairman's office, worked across teams to ensure all parts of the organizations are aligned &

hold monthly & quarterly strategy reviews with business divisions & support functions.

●  Driven strategic initiatives and supports development of long-term growth plans and profitability goals.

●  Supported Chairman & CFO in Deal execution from sourcing, negotiation, and closing. Supported

execution of 2 JVs & 1 merger.

●  Supported CFO in Due diligence in support of transactions.

●  Worked collaboratively with leadership to ensure successful execution of strategic goals.

●  Analyzed and recommended emerging industry trends, expansion opportunities, and competitive

threats.

●  Supported data tracking, analysis, and modeling of operations to enable informed decision making.

●  Created build/buy/partner analysis for various programs.

Key Projects:

●  Development of Escorts group vision 2022 for the businesses of agri, construction & railway. Group achieved turnover of 9500 Cr & profitability of 16.5% from 3500 Cr & Profitability of 320 Cr. Led the complete activity from rearticulation of Vision, Mission, Values to establishing OKR/PMS for the organization.

●  Established PMO team of 4 people to monitor and control the execution of 12 strategic initiatives.

●  JV with Japanese crane major Tadano for the growth of crane business.

●  JV with World's No-3 Kubota for manufacturing & exports of tractors.

● Strategic initiative of cost transformation; exceptional ebitda growth of 2.5% during covid time.

2015-02 -

2016-12

DGM - Lead Group Business Transformation Office

Escorts Corporate Center, Delhi-NCR

●  Business Transformation Office daily, weekly, monthly planning, execution, and monitoring of key work streams & activities.

●  Working with 35 Escorts & 12 Mckinsey consultants for fixed cost restructuring, sales acceleration, spares sales acceleration, RMC/fixed cost reduction, Org design and health initiatives.

●  Organizing weekly work streams project meetings and monthly steerco with Escorts & Mckinsey

leadership.

●  Idea generation and problem-solving workshops for all work streams

Key Achievements:

●  Got implementation done for 250 Cr worth of cost reduction ideas & company achieved topline growth of 25% in the project period.

● As part of strategic initiatives co-founded two corporate startups in the areas of parts distribution &

agri services business verticals.

2013-10 -

2015-01

Senior Brand Manager & Lead - Sales Transformation

Escorts Agri Machinery, Delhi NCR

●  In-charge Sales Transformation, )

●  Develop strategy & growth plans for brand of Powertrac tractors contributing 60% of sales volume,

resulting in 2,000 Cr turnover

●  Development of Annual Marketing plan – ATL/BTL/Digital & Manpower Budget

●  Product & Price positioning, messaging for market expansion & penetration

●  New Product launch & Go-To-Market Strategy for the brand.

●  Key Achievement:

●  Launched 5 major products of Powertrac Euro Series: currently contributing more than 50% sales

volume

● Led sales transformation program for South India with Accenture strategy consultants & grew market share from 2.3% to 6% in one year time.

2010-06 -

2013-09

Product Manager

Escorts Agri Machinery, Delhi-NCR

●  Product Planning, Product Brief, Business Case & Vol Planning for New Products in the Segment

●  Collaborated with sales, marketing, and support teams to launch products on time and within

budget.

●  Coordinated project planning and execution with team members and team leads.

●  Documented user stories, specifications, and product features into detailed work order to

communicate across teams and build mandatory requirements.

●  Analyzed metrics to measure product performance.

Key Projects:

●  Launch of Powertrac Euro series which accounts for 50% of total Powertrac brand sales.

● Development of NETS (New Escorts Tractor series, a new revolutionary platform) with Porsche consulting launched as Worldmaxx Series.

2007-06 -

2008-05

Technical Customer Executive

Convergys India Limited, Gurgaon

● Customer service & technical support for US Citi Bank.

● Managed 150+ calls & provided resolutions

2006-07 -

2007-05

Customer Support Executive

Thomson Press India Limited, Faridabad

● Worked in customer support function of domestic sales & managed key accounts for sales estimations & status reports.